The attractiveness of promotional gifts is directly proportional to its price i.e. how much a company has invested in buying it. Gifted often to major clients, employees and prospective clients, promotional products are some sort of reward for loyalty. These can also be memorabilia to clients or employees from the company. The entire effort of promotional gifts to give facelift to wobbling reputation is considered a right tactic from any company. Apart from marketing and advertising efforts, companies are looking badly for the avenues that help in identity and reputation generation.
When income dwindles, companies try to analyze what went wrong or where did they fail in grossing higher ROI. One major outcome of such an inspection is that companies reach onto the conclusion that they did not put their best efforts in promoting their business or failed to win loyalty from customers. Nevertheless, customers’ loyalty cannot be won simply by advertising and marketing; customers buy profit and look for something beneficial. Companies that understand what customers or employees or clients want from them, manage promotional activities well. Some promotional gifts that may inter alia include Card holders, Mugs with the name of the company engraved, Clocks/watches, etc. can even be inexpensive yet attractively useful.
Promotional gifts work wonderfully when they are given before the official launch of any product; this helps the company know the reactions from customers and how the product is being perceived. Moreover, a company with promotional gifts increases curiosity and further demand for the gifted product. Promotional gifts can also be a part of tactic to generate goodwill amongst clients, customers, employees, etc. for once they receive them, they feel attached and attracted. Nevertheless, apart from a marketing strategy, promotional gifts can also be considered important from the point of view of human bonding between the company and rest others.
Promotional gifts help companies develop a relationship with customers or clients with free of cost products. This ultimately helps or contributes to the development and growth of the firm or organization as well keeps customers or clients happy. Though not a new concept, corporate promotional gifting is being adapted by a large number of companies involved in FMCG for these are the companies that gain the most from such activities. Nevertheless, promotional gifts such as T-shirts with the company's name, Pen holders, Telephone diaries, Paperweight, Pen, Crystal products, etc. amongst others are considered the best ones.