Merchandising in its truest form can be defined as marketing or the promotion of a product by developing strategies for packaging, displaying, and publicising. So by the term Promotional Merchandise, we would get the idea that we are talking about products, marketing, and advertisement rolled into one.
Using corporate merchandise in promotion is like a combination of brand awareness and positive reinforcement, which creates a feel-good impression for customers. It is but part of human nature to feel happy and grateful when we receive something, all the more when it is interesting and beautiful. And it is no wonder why using Promotional Merchandise is still one of the best advertising strategies ever formulated.
Corporate merchandise didn't just pop out like weeds in the garden. They had their roots, and they started awhile back. The first batches of Promotional Merchandise dated in the seventeenth century were commemorative buttons, calendars, and wooden specialities. Then it was in 1904, when the official launch of an organisation that was comprised of 12 promotional items manufacturers was made. It was named Promotional Products Association International.
It was in the 1970's where many companies have realised the positive feedback of corporate gifts and giveaways that were printed with their respective brands and logos. These days, it still clearly shows that Promotional Merchandise are still at its best in the rapid changing business industry.
Commonly Used Material for Promotional Merchandise