Promotional gifts go on an old path without any modification applied to them. This thing leads to the lack of imagination and the loss of effectiveness of this important tool to market the companies.
On the other end of the spectrum, some promotional gifts are witnesses to heavy modification such as those Promotional Keychain types that come with other amazing add-ons that make them not only great advertising tools but as effective and efficient devices.
Simplicity versus Impact
Simplicity in promotions refers to using promotional gifts that can be readily given without any modifications and more designing, thereby giving a lot of savings for the company. The flip side of this is that recipients give little credit to companies using gifts that are not properly thought of. This is why some promotional companies opt to use promo gifts that can create an impact in their targeted market.
An example of an otherwise simple promotional gift that is made more dramatic with some modification is a Promotional Keychain. Today, they are not just simple metal key rings. They would normally sport the following features: