Promotional products have become all the rage among growing businesses. Go to any trade convention and you can easily walk away with hundreds of free pens and stickers. However, there is a right way and several wrong ways to send your customers home with promotional swag. You want people to remember your products, not to throw them away the second they reach a trashcan.
Here are a few dos and don’ts for promotional products.
Do give out something people want.
Walking away from a trade show with 1,000 new blue and black pens doesn’t scream functional. You want your product to stand out. Studies have shown that customers will come back if they receive free items from your company.
However, they won’t remember your product if you hand out the same generic gift every other company is offering. The best product is something that people can use every day. At a convention, personalized tote bags allow people to carry around all of their flyers or other products they acquire. In turn, they can use that tote bag at home or on the go. Make it novel, but make it relevant.
Don’t skimp on the product.
A unique gift only has an impact if it works. Everyone loves the idea of free stuff – that’s why companies continue to give out promotional products. But just because the product is free, doesn’t mean it has to be cheap. Buying wholesale tote bags to give away is a great idea, but only if those bags don’t break two days later. If people are satisfied with your free product, they will return to your business. This raises revenue for your company in the end, even if you have to shell out a bit more for quality promotional products.
Do be consistent.
People like regularity. This applies to the logo and style of your promotional products. If customers can’t recognize your logo from one item to another, they might not remember your business pitch. For example, if your employees wear custom polo shirts, they should have the same logo or message as your personalized coffee mugs.
Don’t forget about your brand.
You want people to notice you. So if you are giving away promotional tank tops, don’t stick the logo in a tiny font where it can’t be seen. The greatest aspect of promotional products is that they become your company’s advertisement. Embrace your logo; that’s why you designed it.
Promotional products have come a long way. However, they only work when you put time and effort into creating them. The important thing to remember is that when you invest in a promotional product, you invest in a new customer. Overall, it is a far better bargain than traditional advertising, and a far more effective way to obtain new customers.
The Dos and Don'ts of Promotional Products