We have come to an age where reaching customers of our products and services is no longer a walk in the park. You must spend your time and money to develop well thought out video promotional materials. When the characteristics of your video promotional materials are unique your visitors will come back again and again.
The chief advantage of video materials is that they have a high potential to appeal to your prospective clients in a very systematic manner. Instead of going straight away for their purse strings, which they will obviously hold on to, a video appeals first to the eyes, then the heart and finally the customer himself or herself willingly opens the purse strings.
If you are not currently using video promotional materials to sell yourself then you are on the wrong side of profit making. People have very little time to spare so they would prefer something that does not tax their brains trying to figure out what exactly you are trying to communicate. The archaic forms of media are no match to video promotions. Internet video marketing is what you must do to carve your niche in the market.
All advertisers who matter have something online today which is easily picked by search engines and gets connected to local audiences. So what do you need to remember to develop effective videos which offer return on investment and give you a reason to smile all the way to the bank? The following simple tips should help you in that noble direction.
Simplicity is the key: Let you adverts be simple and straight to the point. No one has the time to read legions of text on their computer screens; there is already too much competition for your target viewers' attention and time so something simple, short and snappy will do for you.
What's your point: According to several studies, people will decide whether they want more of what you want to offer in less than ten seconds. You Ads will therefore need to enumerate specific instant benefits in a flash. This will prove if anyone is going to stick to them till the end.
Choose your text correctly: When there is just a little more text in your promotional video you must know how to vary your text sizes to fit properly in the space available. Many experts recommend no more than two type sizes in one ad, with the largest type size on top. Also, never use more than two fonts and avoid using all caps.
Are your visuals appropriate? Your video ad must contain visuals that are appealing and eye catching but more significantly they need to communicate an appropriate message. You graphics need not be complicated lest they steal the attention of your viewer preventing them from concentrating on the message.
Did you test your video? Test it again: The advantage of video is its flexibility and you can use it in many creative formats if you learn how to. Set aside a portion of your budget to test different approaches so that you can see how response rates fluctuate when you change the visuals, call-to-action, and price points or add a promotional offer.